關於作品 / Work

當電子樂DJ兼製作人Si Begg創作錄音室專輯〈權限爆炸〉時，Atyp工作室與他聯繫，合作一個充滿靈感的主題計畫。音樂專輯的標題和概念代表Si如何看待他的作品：他將心靈最深處波形的一角生成為「可控制」的爆炸，作為打破日常生活秩序節奏獨特的表達，Si將這張藝術音樂性產出視為個人的「權限爆炸」。

不只定位在音樂錄影帶，作品用實驗短片呈現，目的在視覺化體現專輯的聲響方向性。所面臨的挑戰是，要將充滿超創意的概念，恰到好處駕馭音樂的節奏和秩序。藝術家希望用豐富複合的手法，融合專輯奇特多層次的特質，作品手繪在複合媒材板，結合3D列印、投影、定格動畫、程式碼、即時動作及電腦生成圖像，成功抓住這個計畫獨特的美感與核心。

 

When Electronica DJ and producer Si Begg created the studio album “Permission to Explode”, Atyp were approached to create an overall theme to inspire and launch the project. The concept and title of the album were representative of how Si views his personal work, how he channels the deepest, waveform generating corners of his mind into a controlled explosion of unique self-expression. Breaking out of the order and patterns of everyday life, Si views this artistic musical output as his own personal “Permission to Explode”.

Not a music video as such, more an experimental short intended to visually embody the sonic direction of the album. The challenge was to embrace the concept of hyper-creativity and attempt to harness this with just the right amount of rhythm and order. The artist wanted to marry the multi-layered, eccentric, characteristics of the album with an equally rich and complex approach. Drawing on a mixed media palette, the artist combined 3D scanning, projections, stop motion animation, bespoke coding, live action & CGI with the aim of creating a unique aesthetic in the true spirit of the project.

 

策展人選件 / From Curators

〈權限爆炸〉充滿實驗性的動畫製作，表現了音樂的編曲及精神。結合3D掃描與列印、實景投影（3D Mapping）、電腦模擬、實物架設、定格拍攝與電腦特效後製合成等技術，以將音樂律動視覺化的概念來打造這個音樂錄影帶（Music video）。

 

“Permission to Explode”, with experimental animation, represents music arrange spirit. Combined with 3D scanning, 3D printing, 3D mapping, computer simulation, live action, stop-motion animation, and computer visual effects, the artist creates the music video with the concept of visualization music rhythm.

 

藝術家 / Artist : Atyp Studio

Atyp工作室創作設計具參與性、啟發性、娛樂性的移動體驗，工作室名稱來自「atypical」（不符任何規範）一詞。藝術家相信群眾挺身而出的價值，因此創作許多這類型傑出的作品。他們的核心精神基於這些關鍵價值：設計、動態影像、科技、創意和文化，以嚴格的設計流程完成所有作品，相信動態影像的既有力量能抓住觀眾目光和想法。

結合設計和技術，有力地讓觀眾沉浸在一場旅程，科技的快速進步，創造出更人性化聯繫的權力，並能以新方式體驗內容。Atyp工作室用實際體驗互動加強參與感，他們具創意的想法受到客戶青睞。平常以自發計畫從內部培養創意，保持積極的工作室文化及健康的工作時間，也主動投入當地工業，受邀國際和英國設計座談等活動。
atyp.co.uk

 

The artist designs and creates moving experiences that engage, enlighten and entertain. Their name is inspired by the word “atypical” - meaning “not conforming to type”. They believe in the value of standing out from the crowd, so they create distinctive work that does just that. The artist’s ethos and approach are based on the convergence of the following key values: Design, Moving Image, Technology, Creativity and Culture. They approach all their work with the rigour of the design process, and trust in the inherent power of moving image to captivate its audience.

Combine this with design and technology, and the result will be a potent way to immerse our audience on a journey. Rapidly advancing technology brings with it the power to create a more human connection, with new ways of experiencing content. The artist utilizes this to enhance engagement through physical experience and interaction. Their creative input is integral to why their clients work with us, so they nurture their creativity internally by committing to regular self-initiated projects. They maintain a positive studio culture and healthy work-life balance. They are also actively involved in the industry and give talks at design events both internationally and in the UK.
atyp.co.uk