Permission to Explode

Atyp Studio

2013

02'03"

3D scanning, projections, Stop motion animation, Bespoke coding, Live action, CGI

When Electronica DJ and producer Si Begg created the studio album “Permission to Explode”, Atyp were approached to create an overall theme to inspire and launch the project. The concept and title of the album were representative of how Si views his personal work, how he channels the deepest, waveform generating corners of his mind into a controlled explosion of unique self-expression. Breaking out of the order and patterns of everyday life, Si views this artistic musical output as his own personal “Permission to Explode”.

Not a music video as such, more an experimental short intended to visually embody the sonic direction of the album. The challenge was to embrace the concept of hyper-creativity and attempt to harness this with just the right amount of rhythm and order. The artist wanted to marry the multi-layered, eccentric, characteristics of the album with an equally rich and complex approach. Drawing on a mixed media palette, the artist combined 3D scanning, projections, stop motion animation, bespoke coding, live action & CGI with the aim of creating a unique aesthetic in the true spirit of the project.

From Curators

“Permission to Explode”, with experimental animation, represents music arrange spirit. Combined with 3D scanning, 3D printing, 3D mapping, computer simulation, live action, stop-motion animation, and computer visual effects, the artist creates the music video with the concept of visualization music rhythm.

Atyp Studio

Artist Introduction

The artist designs and creates moving experiences that engage, enlighten and entertain. Their name is inspired by the word “atypical” - meaning “not conforming to type”. They believe in the value of standing out from the crowd, so they create distinctive work that does just that. The artist’s ethos and approach are based on the convergence of the following key values: Design, Moving Image, Technology, Creativity and Culture. They approach all their work with the rigour of the design process, and trust in the inherent power of moving image to captivate its audience.

Combine this with design and technology, and the result will be a potent way to immerse our audience on a journey. Rapidly advancing technology brings with it the power to create a more human connection, with new ways of experiencing content. The artist utilizes this to enhance engagement through physical experience and interaction. Their creative input is integral to why their clients work with us, so they nurture their creativity internally by committing to regular self-initiated projects. They maintain a positive studio culture and healthy work-life balance. They are also actively involved in the industry and give talks at design events both internationally and in the UK.

atyp.co.uk