Ketel One-Generations

Ketel One - Generations

Craig Small, The Juggernaut

2014

Canada

00'30"

Traditional Letterpress, 2D & 3D Animation

Much of their story is right there on the bottle: family owned and operated for over ten generations, Ketel One vodka is crafted from small batches in the picturesque city of Schiedam, Holland. The Juggernaut wanted to showcase Ketel One’s historic roots but also emphasize its modern approach to its craft, something the artist did narratively but also stylistically, by combining drones, lasers and letterpress with classic and 3D animation.

From Curators

“Ketel One - Generations” creates the city scene by using aerial camera, Google Map, Google Earth. First, the artist produces images by 3D animation and virtual camera, and then they set up dynamic figures by the graphics software. After that, they draw images according to above materials, and then make the letterpress by wood laser cutting. Finally, images are followed to a continuous flow. This work blends successfully techniques of the digital age into animation production.

Craig Small

Artist Introduction

Craig Small is the award-winning Executive Creative Director and co-founder of The Juggernaut. He’s a designer/animator/director who uses a variety of techniques and styles to produce fresh, genre-bending work. He is frequently invited to speak at film festivals and schools about his work, which has been featured in numerous publications. He is a voting member of BDA (Broadcast Designers Association) and the Academy of Canadian Cinema & Television.

Craig worked with several top design and post houses around Toronto for over a decade before starting The Juggernaut in 2002. Craig’s versatility has made him a highly sought-after player among broadcasters, production studios and every major agency on an A-list string of accounts. He has directed numerous commercials and identities for well-known brands including Budweiser, Honda, Labatt Blue, Bell, BMW, as well the iconic Joe Canada “I Am Canadian” spot for Molson. His title designs have twice been nominated for Emmy Awards and he has collaborated with international design and animation giants including David Carson, Chris Landreth and Clyde Henry Productions.

Craig is currently developing an animated short based on the successful 2010 graphic novel KENK. The film, to be produced in collaboration with the NFB (National Film Board of Canada), combines stop-motion papercraft and hand-drawn animation and is scheduled for release in 2015. He is a voting member of BDA (Broadcast Designers Association) and the Academy of Canadian Cinema & Television.